Food & Beverage
Questions turn on taste, format and repeat purchase — whether a change to the recipe, the portion or the price survives contact with the household that has to buy it again.
Industries
The sectors this team has already worked in.
Sector experience here means one thing: the fieldwork and studies our people have run, through a nationwide interviewer and recruiter network across all key cities of Pakistan. The list below is drawn from that record and from nothing else.
Read this first
What this list is, and what it is not.
The sectors on this page are the ones named in our own fieldwork and study experience. Read them as evidence that we have worked in the category before, not as a claim of exclusive sector specialisation.
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It is the set of sectors our fieldwork and study experience covers.
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It is confirmed. Stage 3 has signed off the sectors listed below.
Sector experience
Every category asks its own question.
What follows is the kind of question each sector tends to bring — the decision behind the brief, before any method is chosen.
FMCG
Share moves in small increments across many purchases, so the question is which lever — pack, price, promotion or distribution — is actually carrying the movement.
Automotive
Long consideration, few purchases in a lifetime. The question is what forms the shortlist months before anyone reaches a showroom, and what quietly removes a marque from it.
Telecommunications
Tariff, network experience and the cost of switching sit close together. The question is normally what holds a subscriber, and what loses one without ever generating a complaint.
Retail
The decision happens in the aisle or the basket, so the question is what the shopper does at the point of choice rather than what they later recall intending to do.
Media
Attention is split across channels and devices. The question is who is genuinely reached, how often, and whether that reach justifies what it costs to buy.
Advertising
Two questions, either side of the spend: does the creative earn attention and carry the message, and did the market register it once the campaign had run.
Further sectors
A sector that is absent here is simply one we have not claimed. If yours is missing, ask — we would rather say so than stretch the list.
Selected clients
Organisations we have worked with.
Where we fit
A sector says where. It does not say what the work is.
The categories above are where our fieldwork has run. These four are the kind of work behind the brief. Some cut across several of those categories; others sit outside them entirely.
Retail and POS innovation
Planogram testing, shopper intercepts, display effectiveness and POSM evaluation — work that looks at the aisle itself, and at the gaps in a layout that lose a shopper who was already in the store. The question behind it is normally why footfall is not becoming purchase.
Political advisory and voter research
Voter behaviour analysis, sentiment tracking and constituency segmentation, run to the same protocol as any other study: a defined sample, a stated method, and findings reported as they came back. The work describes what opinion is and where it differs. It does not argue a position.
Government systems, public perception and SDG benchmarking
For public sector clients the questions are development performance, citizen satisfaction, and alignment with the Sustainable Development Goals. Perception surveys and stakeholder interviews supply the evidence, and a dashboard keeps it in front of the people who have to act on it.
Media intelligence and stakeholder alignment
Traditional and digital media monitored together and read as one record: what is being said about an organisation, where it began, and how far it has travelled. The purpose is that everyone who has to respond works from the same account of it, rather than from separate impressions.
What we run
The study types behind that experience.
These are the programmes our people have run across the sectors above. Which one applies is decided after the business question is clear, not before.
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Usage and attitude studies
Who uses the category, how often and in what context — and what they believe about the options in it, including the ones they reject.
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Advertising pre and post testing
Whether the creative earns attention and carries the message before the budget is committed, and what the market registered once it had run.
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Packaging testing
How a pack performs on the shelf and in the hand: standout, legibility, and what it signals about the product inside.
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New product development
Concept, proposition and formulation tested with the people expected to buy, while changing them still costs little.
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Customer satisfaction
What customers actually experienced, where the experience breaks, and which repair is worth prioritising first.
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Tracking studies
The same measures, asked the same way, over time — so that a real movement can be told apart from noise.
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Product testing
Blind and branded testing, in hall or in home, to establish whether the product itself holds up against what it is measured against.
Whichever study type is chosen, the same quality protocol applies: back-checking on quantitative work, 100% editing of completed interviews, and verification of recruited respondents against the approved screener.
Start here
Which sector, and which decision?
If your category is on this page, we have run work in it. If it is not, tell us the decision you are facing and we will say plainly whether we are the right team for it.