Featured article
Excerpt — the opening lines of the piece, written to state the decision it addresses before the reader commits to the whole thing.
Awaiting first article
Insights
Thinking on decisions, data and the market.
Notes from the work itself: what the evidence supports, what it does not, and the decision that changes as a result. Written by the people who run the studies rather than by a content desk.
Nothing is published here yet. The page, the categories and the article template are built and waiting for the first piece — we would rather show an empty shelf than fill it with filler.
Categories
Nine subjects, one test.
Each piece is filed under the question it helps answer — and none of them runs unless it changes something a reader has to decide.
- Strategy
- Consumer Behaviour
- Market Research
- Data & Analytics
- Customer Experience
- AI & Research
- Market Trends
- Business Growth
- Opinion
The library
One featured piece, then the archive.
Category, title, excerpt and date are fields on the Insights record in the admin panel. Every slot below is live; only the writing is outstanding.
How this page fills
- The featured slot carries the most recent published piece.
- The archive lists the rest, newest first.
- Each record is tagged with one of the nine categories above.
Article 01
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Article 02
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Article 03
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Article 04
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Article 05
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Article 06
Excerpt — two or three lines naming the question the piece answers and what a reader should do with the answer.
Awaiting first article
Editorial standard
A decision you can make differently after reading it.
That is the whole test. A piece that only describes what happened is a summary, and we already have enough of those in the market.
It names the decision
The opening states which choice the reader is facing. If we cannot name it, the piece is not ready.
It shows the evidence and its limits
Where the data came from, what it covers and what it does not. A finding without its boundary is a guess with better formatting.
It says what would change our mind
The condition under which the recommendation stops holding, stated up front rather than defended later.
It ends on an action
What to do next, who owns it, and what to watch to know whether it worked.
An insight earns its place the way a racing line does — by shortening the distance between where you are and the decision you have to make.
Start here
Have a question the market hasn't answered?
Put it to us directly. If it is worth answering for you, it is probably worth writing about.