The people who pitch the work
are the people who run it.

Omar Khan is a Market Research and Management Consultant with over 18 years of experience delivering actionable consumer insights and business strategies that help organizations accelerate growth, strengthen customer loyalty, and improve business performance. His expertise spans market research, customer experience (CX), employee experience (EX), brand strategy and strategic consulting across FMCG, retail, banking, pharmaceuticals, automotive, and other industries.

Having worked with leading organizations including Nielsen, Mayfair Group, and ECS, he combines deep research expertise with practical business consulting to help clients make confident, evidence-based decisions and convert insights into measurable business results.

He has an MBA from LSE, Leadership training from Schuitema, and Corporate trainings from Franklin Covey and REDC LUMS.

Ahmad Mehboob is a Market Research and Strategy professional with over 18 years of experience across FMCG, banking, telecom, retail, social sectors, and public-sector governance. His expertise includes brand tracking, consumer research, media intelligence, political polling, shopper insights, and decision-support systems. He combines strong analytical, technical, and operational capabilities to deliver actionable insights and effective research solutions.

Usama leads data analytics at Stage 3. His background is research practice: designing a study so that it answers the question actually being asked, running it, and turning what comes back into something a team can decide on.

He has worked as a senior researcher on product and consumer questions in emerging markets, and co-founded a product design agency. The discipline is the one analytics depends on — evidence collected in a form that supports a decision, and reported so that the decision is obvious.

Hina runs data acquisition. Her background is the fieldwork itself — central location tests, focus groups and quantitative collection, run with teams spread across Pakistan.

She has worked at Ipsos, and before that as a field executive at Nielsen, alongside years of supervisory work in the field. Her remit here is the one she has always had: that collection is completed on time, by people who know the work, and that anything threatening the data reaches the project manager while it can still be fixed.

Fast data acquisition is where quality problems start. Faheem is the back-checker, and his job is to establish that what was collected is accurate and reliable before anyone analyses it.

The protocols behind that: back-checking on quantitative work, editing 100% of completed interviews, verifying recruited respondents against the approved screener, and keeping progress reports current for project managers.